The current pandemic has certainly brought to light the topic of which businesses are essential and which ones are not. Contrary to what many might believe, the federal government itself has declared car dealerships as an essential business. Despite this declaration, the disruption caused by COVID-19 has put the auto industry on hold. Still, dealerships across the country are pivoting their business to make the most of the situation.
Going digital
While it’s true that a local Volkswagen dealership in Albuquerque, NM may be open during the quarantine period, it’s likely operating with a reduced workforce. To remedy the situation, many dealers have migrated their sales operations online so that people can still schedule a regular vehicle service or even purchase cars over the internet.
Instead of customers making an actual visit to the car lot, they can instead contact their dealer through their website or Facebook page. Online channels not only help auto dealers generate sales in this tough business climate, but they also ensure that their staff remain employed.
Rethinking test drives
You’d think no one would be in the market for a new car these days, but you’d be surprised at the number of prospective customers. Of course, they would prefer if they could test drive these cars before purchase, which is especially tricky given the strict quarantine and social distancing orders in place.
That’s why dealerships are thinking outside the box to accommodate the needs of their clients without putting anyone at risk. A forward-thinking Volkswagen dealer in Albuquerque, NM, for instance, might deliver test drive cars to their clients’ homes for their convenience and safety. All customers need to do is go to the dealer’s website, select their preferred car model, and choose a schedule for a test drive.
Click to drive
Test driving a car is one matter, but sealing the deal is another matter altogether. Here, dealerships are harnessing the power of online channels to create a safe selling experience. Some dealers are practicing “no-contact sales and service,” where their client can complete most of the sales process online. Instead of checking out available cars in the showroom, they can instead browse for the perfect car at the dealership’s website. They select the model and trim, then they can customize its color and accessories on the same platform. Even paperwork and payment can be done securely over the internet. The only person-to-person interface will happen once the car is delivered to you.
Safety matters
Of course, safety is a primary concern for customers during this pandemic. Dealerships have really stepped up their game to ensure that stepping into their car lot is as safe as possible. They comply with guidelines such as regularly sanitizing the premises and the vehicles, wearing protective face masks, and observing proper social distancing. All of this help assure would-be customers that they won’t be exposed to undue risk if they do decide to pay a visit.
For those needing vehicular repairs or a new car during this quarantine period, you can check out Fiesta Volkswagen dealer in Albuquerque NM. Remember to follow minimum safety protocols and always stay safe.
